I’ve been mulling over domain names for the better part of a week.
In the pantheon of first world problems, naming a website is a nightmare. I’ve been through naming and identity exercises with two start-ups and it’s often an exercise in choosing the best in a field of bad options. In an increasingly specialized world there are even company naming consultants; typically stellar copy writers or creative folks who offer naming as a service. Virtually every word and pairing of words has been taken. So, unless you want a .co, or .info extension, you need to get creative and be prepared to make compromises.
My criteria was appropriately realistic. I wanted something evocative of what I am setting out to accomplish and easy to spell. Bonus points for something clever or that has an air of distinction. After considering a long list of options, and a lot of GoDaddy’ denials, ‘An Agent’s Education’ is born. That’s www.anagentseducation.com. It’s clear, easy to spell, and it sounds, in my humble opinion, refined. I briefly flirted with ‘Secret Agent University’, even going so far as to buy the domain, but this pursuit is more singular than shared. I am, in essence, going back to school. If only Secret Agent 101 was available during my undergrad. I guess being closeted in a WSU fraternity was a covert operation of sorts.
With this big decision behind me, it’s time to set forth on raising the aesthetic bar for the site.